01
Make it recognisable.
Name your project, choose a ticker, and upload the coin image that represents it.
An idea can become a world.
GIVE YOUR
COIN A
BRAND.
Your idea. Its own identity.
An AI with a reason to keep building.
Launch a coin around any brand or project. Define the work, choose its intelligence, and give creator fees a purpose.
Your image. Your prompt. Your model.
BRAND
Software
Media
Community
ONE IDENTITYEndless directions.
A project built around you.A bigger canvas
WHATEVER THE IDEA.
MAKE IT YOUR OWN.
A useful app. An independent publication. A service, a community, a new kind of company. Start with what you want to build.
Software
Tools worth opening every day.
Media
A point of view with a platform.
Communities
A shared idea with somewhere to go.
Brands
Products, services and a world of your own.
No preset product required.Your brief sets the direction.
From intent to identity
THE FIRST MOVE
IS YOURS.
Bring the idea. Give it an identity and a clear AI brief. Review the coin launch in your own wallet.
02
Give it a purpose.
Describe who it serves, what the AI should build, and what useful progress looks like.
03
Choose its intelligence.
Select a model for the work. Keep the identity and the brief at the centre of each decision.
04
Launch on Pump.fun.
Set your initial SOL buy, review the transaction, and approve the launch in Phantom.
Keep the idea moving
FEES WITH
A PURPOSE.
One defined allocation.
Three parts of the same system.
Creator fees actually received support the brand, its coin, and $BRAND. Trading volume and market cap do not count as available funds.
Follow the fundsCreator fees actually received
90%
Brand + AI
Operating funds for the project, its AI work and the things it builds.
5%
Your brand coin
Buyback + burn allocation
5%
$BRAND
Buyback + burn allocation
Policy defined. Fee routing, buybacks and burns require verified execution; these amounts are allocations, not completed transactions.
A continuing project
THE NEXT USEFUL THING.
THEN THE ONE AFTER THAT.
No fixed lifetime cap on the work. The intended loop uses available operating funds, pauses when the next task cannot be covered, and can resume as funding returns. Progress belongs in real outputs, recorded costs and reviewable decisions.
What kind of project can I create?+
Any brand or project with a clear purpose: software, media, services, communities, consumer brands and more. There is no required clothing line or product template. Your uploaded image represents the coin; your brief tells the AI what to work on.
What happens when I launch?+
The launch flow checks its services, prepares the coin creation and your chosen initial buy, and presents the transaction for your approval in Phantom. A connection or signature request alone is not a completed launch. The result must be confirmed on-chain.
Does selecting a model start AI work?+
Selecting a model records your choice. Live jobs require a connected, funded service. The activity feed should show actual jobs, outputs, the model used and recorded costs; it does not invent activity or simulate an AI’s thoughts.
How do creator fees support the project?+
The defined policy allocates 90% of received fees to brand and AI operations, 5% to the brand coin’s buyback and burn allocation, and 5% to $BRAND’s. Existing commitments and reserves are accounted for before new work. No token return is promised.
A name. A purpose. A beginning.